SUMMARY:

Tasked with designing a showroom for Rove Concepts, I created a space that highlights the brand’s contemporary, high-quality furniture while providing a relaxed, immersive environment for potential clients to explore and experience the products. The showroom is designed to showcase Rove Concepts' distinctive style of modern, sleek, and functional while also emphasizing the comfort and versatility of their furniture. The layout is open and spacious, with carefully placed product groupings that allow visitors to envision how the pieces could work in their own homes. Lighting, materials, and color palettes were selected to enhance the furniture's design and elevate the overall showroom experience.

PROCESS:

The first step in designing the showroom was understanding Rove Concepts' target audience; design-savvy individuals who value craftsmanship, modern aesthetics, and functional luxury. I then researched how customers interact with furniture in a showroom environment, noting their want to feel the texture, sit on the pieces, and visualize the furniture within a real-life context.

The showroom was designed to feel like an open, inviting living space, where customers could move through the different areas comfortably. I carefully selected materials and color schemes that complemented the brand’s aesthetics, and ensured the layout allowed for an engaging experience that would leave a lasting impression on visitors.